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Our Belief

While our in-depth solutions and experience may encapsulate what we do, our beliefs serve as the foundation for creating enduring relationships with friends of the firm and create a platform for our firm to fundamentally change the client experience.


  • Our firm has established a culture of achievement, and our goal is to spend our time building relationships with optimistic people who want to achieve more in life.
  • We value attitudes over assets. Our clients must be positive and demonstrate faith in the future for our collaborative process to be most effective.
  • We believe listening is one of the lost arts of our industry and that active listening can unlock the power to connect clients with the essential solutions to their financial concerns.
  • We believe we can mitigate the stress of financial uncertainty through education and financial literacy.
  • We believe our value is rooted in our integrated relationship with our CPA firm, Purk & Associates, PC. If tax planning is not at the core of a financial plan, the plan may lack value and fail to deliver optimal benefits to you. After all, it’s not what you make— it’s what you keep.

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